4:53£250 MILLION to FIX London's Hammersmith Bridge... I Have A BETTER SOLUTION
Save referenceCuriosity Gap
Londoners know Hammersmith Bridge has been shut to cars for years. £250 million is a huge bill, and 'I have a better solution' sets one man's idea against it. The thumbnail says 'Problem SOLVED' but never shows the fix, so you click to judge it.
£250 MILLION gives his idea a price to beat, and 'I Have A BETTER SOLUTION' is a cheeky one-man claim that invites viewers to check whether he's right.
'The BROKEN Bridge...' and '...Problem SOLVED' read as one sentence around a view Londoners know, and the arrow points at the water without showing the fix.
When your topic is a well-known problem with a famous price tag, put the price in the title and claim a better fix. Frame the thumbnail as problem then solved, and keep the fix itself out of sight.
Name the famous cost, claim a better fix, hide it.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.