1:30:0013 Years Of Brutally Honest Business Advice in 90 Mins
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Thirteen years squeezed into 90 minutes is a trade any business owner would take. 'Sell to the rich' hands you one lesson up front. It's the kind of thing most advisers wouldn't say out loud, so it backs up 'brutally honest'.
Two exact numbers, 13 years and 90 minutes, make the time saving easy to feel, and 'Brutally Honest' promises the advice people usually soften.
The thumbnail gives away one real lesson, styled as a post from Alex's account, and his easy half-smile makes the blunt line sound like friendly advice.
If your video packs years of experience into one sitting, put both numbers in the title. Then give away one of your bluntest lessons in the thumbnail, so viewers get a taste of how honest the rest will be.
Give away one blunt lesson to prove the rest are honest.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.