17:09Brutally Honest Guide to Pay Off Debt in 6 Months
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If you owe on credit cards, DEBT $0 in green is exactly what you want. The odd figure, -$37,259, looks like a real person's balance. Ramit holds up a credit card, the usual culprit, and 'Brutally Honest' says six months won't be easy.
'Brutally Honest' promises tough love to people tired of gentle budgeting tips, and 'in 6 Months' puts a finish line in sight.
The credit card in Ramit's hand partly covers the red debt figure, tying the number to its cause, while the arrow over his head carries you to the green $0.
When your viewers' problem has a physical cause, hold that object up in the thumbnail beside the before and after. Use the exact, un-rounded starting figure so it reads as a real case, not a slogan.
Hold up the cause, and show the exact number it created.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.