1:48:15How I Crossed America North to South in 50 Days
Save referenceScale & Specificity
The red line runs from Alaska to the bottom of South America, so you see the whole distance at once. Fifty days for that sounds almost impossible. His big backpack suggests he went by land, so you want to know how.
'North to South' promises the whole length rather than the highlights, and 'How I Crossed' tells travellers dreaming of the same trip they'll get the method.
Putting the route on a battered road sign makes the map part of the scene, and the long, empty road behind him shows how far there is to go.
When your story covers a huge journey in a short time, draw the whole path as one line on a map or chart people recognise. Put the time limit in the title so the scale hits.
Draw the whole journey as one line, then add the deadline.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.