10:49How to Catch Up In Life (Using Logic)
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If you feel behind, this graph tells the story you want to hear. Everyone else peaks early and fades, while the line labelled YOU starts low and then shoots past them. The crossing point is the catch-up the title promises.
'Catch Up In Life' uses the everyday words people use when they feel behind, and '(Using Logic)' appeals to viewers who roll their eyes at motivational talk.
Red for everyone else and green for you makes it obvious whose line wins, even at feed size, and Alex points the pen straight at the camera.
When your audience feels they've fallen behind, draw a simple chart where their line starts lower and ends higher than everyone else's. Label it YOU, and let the title promise the reasoning behind it.
Draw their line crossing everyone else's, and label it YOU.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.