13:20Wealth Inequality in America Has Never Been Worse. The Middle Class Has Disappeared
Save referenceScale & Specificity
Everyone knows the US map and the $100 bill, so you know it's about American money before you read a word. One half says 1% and the other 50%, so a tiny group seems to own as much as half the country.
'Never Been Worse' makes it news, not an old debate, and 'The Middle Class Has Disappeared' pulls in the many viewers who see themselves as middle class.
Turning a $100 bill into the map joins money and country in one shape, and green against red makes the two sides look like winners and losers.
When your topic is a big number about who has what, draw it on a shape everyone knows and split it between the two groups. Put one number on each part and keep the details for the video.
Split a shape everyone knows by the numbers that shock.
What to avoid copying
Make sure the split in the image matches the real data, since a picture of a statistic reads as fact.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.