11:52Why Smart Gardeners Have Stopped Buying Potting Mix
Save referenceIdentity & Self-Relevance
Most container gardeners have carried this exact bag home. Under DON'T BUY THIS, it becomes a habit you might need to drop. 'Smart Gardeners Have Stopped' says others already have, and nothing tells you what they use instead.
'Smart Gardeners' is a label viewers want to earn, and 'Have Stopped' suggests a change already under way that they've missed.
The bag is known by its yellow and green before a word is read, and his pursed lips and pointing finger turn it into a warning.
When your audience buys one well-known product out of habit, show that exact product with a command to stop. Let the title say people like them have already switched, and keep the alternative for the video.
Show the thing they already bought, and tell them to stop.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.