14:52This Bird Just Pulled the Greatest Trick Ever
Save referenceCuriosity Gap
One yellow duckling swims among a pond full of brown ones, and the red arrow makes sure you spot it. The title calls it a trick without saying whose, so you click to find out how the odd one got into this family.
'This Bird' never says which bird, the mother or the yellow one, and 'Greatest Trick Ever' promises a story with a twist rather than just a cute duckling.
The yellow duckling is the only bright spot in a brown, grey and green scene, and the big red arrow leaves no doubt about where to look.
When your story turns on one thing that doesn't belong, show it in its real setting with an arrow on it. Leave the text off, and let the title promise a twist without saying who caused it.
Point at the odd one out, and hide how it got there.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.