14:40Which is the World's BEST Puppy food of 2021. II Dry Puppy food review ll Monkoodog
Save referenceCuriosity Gap
New puppy owners compare bags just like these in the shop. Showing the four real contenders matches the choice they're making. The winner is held back. And if you already buy one of these, you want to know if yours comes top.
The title adds 'Dry', so it speaks to owners choosing kibble, and 'review' promises a real comparison, though 'of 2021' now dates the whole video.
The four real bags do the work the repeated question can't, since owners recognise them from the shop shelf and can spot the one they already buy.
When your viewers are choosing between products they already know, show the real contenders big and clear. Keep the winner off the thumbnail, and give the text a different job from the title instead of repeating its question.
Show the options they're weighing, and hold back the winner.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.