17:32Malaysia’s Public Transport is Worse Than Ever… Now What?
Save referenceIdentity & Self-Relevance
KL commuters know this rapidKL train and station on sight. 'IT'S SO BAD' says out loud what regular riders already feel. So you click to hear someone explain what's gone wrong and what happens next.
'Worse Than Ever' tells riders it isn't just them, and 'Now What?' turns a complaint into a question about what comes next.
At feed size the curved roof and white train are enough for locals to know their line, and the plain white background keeps IT'S SO BAD easy to read.
When your audience lives with a problem every day, show the real, recognisable place or thing they deal with and put their own blunt complaint above it. Let the title add what's next, so it's more than a rant.
Put their own complaint over the thing they recognise.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.