9:50Top 5 Reasons Not to Become a Cyber Security professional
Save referenceIdentity & Self-Relevance
Cyber security is usually sold as a great career. Here a cyber security channel tells you not to join. The 'IF...' turns it into a test, so if you're thinking of switching, you click to check the reasons don't describe you.
'Top 5' tells you there's a short list to check yourself against, and 'Not to Become' flips the usual pitch to join the field.
Black text on yellow blocks reads instantly even at 168 px, and ending on 'IF...' makes the claim conditional, so it reads as a test rather than a telling-off.
When your field is sold as a dream career, speak as an insider about who shouldn't join. Put the warning in the thumbnail and end it on 'if', so it reads as a test viewers want to take.
An insider's warning, ended on 'if', becomes a self-test.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.