20:45We Buried Common Kitchen Scraps in the Garden and THIS Happened 🤯
Save referenceCuriosity Gap
Burying a pizza, spaghetti and fish in the garden is a bit bananas. You know exactly what these foods look like on a plate, but not what the soil will do to them. Kevin's shrug says he's not sure either.
'Common Kitchen Scraps' tells you it's food you throw away every week, so the result feels useful, not just weird, and 'THIS Happened' keeps it secret.
Pizza, spaghetti and fish laid out neatly in a hole like a meal in the dirt read instantly, and Kevin's orange hoodie stands out against the brown soil.
When your experiment has a strange setup and an unknown result, make the setup the whole thumbnail, laid out so every item reads at a glance. Let the title say something happened without saying what.
Show the strange setup, and hide what happened next.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.