12:33You Must Sow These Seeds in Late Winter
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In late winter, gardeners are itching to sow but most of the year's seeds have to wait. 'You Must' says a few need to go in now, and 'These' keeps the list hidden. The seeds held out in his palm hint at the answer.
'You Must' turns a sowing date into an instruction you'd feel bad ignoring, and 'Late Winter' tells gardeners the moment is right now.
WINTER in yellow is the word that tells you when, and the arrow drops onto a palm of broad beans and peas that keen growers will half recognise.
When your advice depends on timing, name the season in the title and make it an instruction. Hold the items out toward the camera, in focus, but keep their names off the thumbnail.
Name the moment, show the items, keep the names back.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.