14:40I Built a Fake Netflix to Prank My Friends
Save referenceExpectation Violation
Stranger Things fans know Eleven on sight, and a grinning guy in a beanie doesn't belong next to her. The arrow and 'me' say Andrew put himself there. With friends' heads in the foreground, you want to see how long they take to notice.
'Built' signals real effort, a whole fake Netflix rather than one edited clip, and 'Prank My Friends' tells you the fun is in watching them fall for it.
The real Netflix and Stranger Things logos make the screen look genuine at a glance, and Andrew's goofy face beside her tears is what makes it funny.
If your audience loves a famous show or brand, put yourself inside its most recognisable scene and label yourself with an arrow. For a teaching channel, that might be you inside a screen or format your viewers use every day.
Drop yourself into something everyone knows, where you clearly don't belong.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.