2:26:1330 Years of Business Knowledge in 2hrs 26mins
Save referenceScale & Specificity
A video over two hours long is a big ask. The title makes it a bargain, 30 years of lessons in the length of a film. The arrow from $0 to $1m shows where those lessons are meant to take you.
Setting 30 years against an exact runtime of 2hrs 26mins makes the length feel like a shortcut, and the precise minutes suggest a planned course rather than a rambling chat.
White $0 and yellow $1m sit either side of Simon, with the red arrow arcing over his head, so he's the bridge from nothing to a million.
If your video is long, set its runtime against the years of experience inside it so the length reads as a shortcut. Show the start and end points either side of you, joined by an arrow.
Price a long video against the years it saves.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.