3:44How Do Pilots Pass The Time On Long Flights?
Save referenceCuriosity Gap
If you've sat through a long-haul flight, you've probably wondered what the pilots do for all those hours. The photo shows the cockpit, a place passengers never see, with one pilot writing on a pad. Whether that's work or a puzzle, you can't tell.
It asks a question almost every long-haul passenger has had, and 'Long Flights' matters, since on a short hop nobody wonders how pilots fill the hours.
The cockpit, full of screens and dials, is the part passengers never get to see, but the text just repeats the title and leaves the long-haul angle out.
When your topic answers a question your audience has wondered about in a place they can't go, show that place from inside. Use the thumbnail text for something new, like the hours involved, rather than repeating the question.
Show the room your audience never gets to enter.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.