Phone cameras sit on the back, so one big lens sticking up out of the top looks wrong, like an eye. Regulars spot the blade and picks on Zack's desk, and know he's about to test how tough that eye is.
How the packaging works
Title
'Cyclops' gives the odd design a name you can picture before you see it, and CRAZY in capitals says even a reviewer who has seen every phone is surprised.
Thumbnail
Zack's hand shows how compact it is, the selfie on screen makes it read as a phone, and the red arrow takes your eye up to the lens.
Remix this
When the thing you're reviewing has one feature that breaks how it normally looks, give it a nickname in the title and point a single arrow at that feature. Keep your usual set so regulars know what's coming.
The transferable lesson
Nickname the odd feature and point one arrow at it.
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