Plenty of people have a pot like the one on the left, a plant dried to a crisp, and decide they're just unlucky with plants. IT'S NOT LUCK says the healthy chard on the right comes from something you can learn.
How the packaging works
Title
'Smart Gardeners' is a label viewers want to claim, and 'The Clever Way' suggests a trick rather than more hard work.
Thumbnail
A crispy dead plant and a bright rainbow chard sit in matching pots either side of his face, so the only difference you can see is the care.
Remix this
When your audience blames failure on luck or talent, put a flat denial of that belief in the thumbnail. Let the title give them a flattering label to step into.
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