8:495 Things You Should NEVER Tell Anyone
Save referenceCuriosity Gap
You've probably said something you wish you'd kept to yourself. The title promises five things to never share, and neither it nor the thumbnail says what they are. So you click to check you haven't already told people.
'NEVER' in capitals makes it a firm rule rather than a tip, and 'Anyone' includes the people you trust most, which is what makes viewers wonder what they've let slip.
His lips pressed shut act out 'Just Stay Quiet', and the selfie in his car makes it look like unscripted advice from an older man, not a studio lecture.
When your list warns people what not to say or do, act the advice out with your face. Put the rule in three plain words on the thumbnail and keep the items themselves for the video.
Give the rule, act it out, hide the list.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.