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5 Easy Ways To Ride Faster For Less Power thumbnail10:31

5 Easy Ways To Ride Faster For Less Power

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What to study

Desired Outcome

If you ride, going faster without getting fitter is the dream, and 'less power' promises exactly that. The thumbnail shows one way, sitting up at 25kph against tucked low at 35kph. The other four ways stay hidden.

How the packaging works
Title

'For Less Power' speaks to solution-aware riders who think in watts, and 'Easy' tells them none of the five ways means suffering more on the bike.

Thumbnail

The arrow fades from red 25kph to green 35kph right across the rider's back, so the speed gain reads before you notice the change in position that causes it.

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5 Easy Ways To Ride Faster For Less Power thumbnail

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The transferable lesson

Show the old number, the new number and the change between.

NicheGeneral Sports
FormatList / RoundupAdvice
Click driverDesired OutcomeScale & Specificity
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