12:19Hunting with Amazon's Cheapest Break Barrel Air Rifle!
Save referenceCuriosity Gap
The rifle's shiny orange stock looks almost like a toy, and the Amazon logo says it's the cheap one anyone can order. Yet he's aiming it like he means it. The title says he took it hunting, so you click to see if it works.
'Cheapest' sets the lowest bar there is, and 'Hunting' puts it to a real test, which is the question budget buyers have, whether the cheap one is good enough.
The Amazon logo needs no explaining, and shooting the rifle close to the lens makes its cheap orange stock and plain sights the star, with his squint showing he's serious.
When you're testing the budget version of something your audience buys, show the cheap item close up next to the logo of the shop they'd buy it from. Then put it through the real job in the title.
Put the cheapest option through the real job.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.