35:12I Spent £500 On The Internet's WEIRDEST Golf Equipment
Save referenceExpectation Violation
Golfers know a driver is just a hollow head. This one is cut open to show a gold motor inside, under BATTERY POWERED, which is a bit bananas. You want to see if it hits further, and his sceptical stare says he isn't sure.
'£500' shows he paid real money, so it's a genuine test, and 'The Internet's WEIRDEST' promises a whole haul of odd gadgets, not just this one.
Showing one club cut open puts the machinery on display, and his flat, doubtful stare keeps the tone playful rather than making it look like an advert.
When you're testing odd products in your niche, pick the single strangest one for the thumbnail and open it up so the oddity is visible. Let the title carry the money spent and the size of the haul.
Lead with the strangest item, opened up.
What to avoid copying
Only show a cutaway like this if the product really works that way, since an invented mechanism is a promise the video can't keep.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.