5:39This Is What You Need To Do To CHANGE Your Driving FOREVER
Save referenceCuriosity Gap
Setting up feels like the easy bit of driving. The thumbnail shows an ordinary-looking setup and says DON'T, with one arrow on the club and one on the ball. You can't tell exactly what's wrong, so you click to check it isn't you.
'CHANGE' and 'FOREVER' in capitals promise a permanent fix rather than a quick tip, which suits solution-aware golfers who've tried plenty of driver tips that didn't last.
A ground-level close-up makes the driver head and teed ball the whole story, and the red DON'T and arrows stand out against green grass.
When a common habit quietly causes a problem, show the habit close up exactly as people do it and put DON'T over it. Point arrows at the parts involved, but leave the fix out so viewers click to compare.
Show the habit they have, say don't, and hide why.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.