13:38How To Progress Way Faster Than Anyone Else
Save referenceCuriosity Gap
'It changed my life' never says what 'it' is. Alex's fans know how much his life has changed, so you want to know which one thing he credits. The title only hints that it's a way to get ahead faster than everyone else.
'Way Faster Than Anyone Else' turns it into a race, which pulls viewers who like to win, and 'progress' is broad enough to cover work, business or the gym.
The lower-case yellow text reads like something Alex has just said, and his open hand mid-gesture shows him in the middle of explaining it.
If one idea genuinely changed your results, put your personal verdict in the thumbnail and leave the idea unnamed. Let the title name the outcome it brings, and save the idea itself for the video.
A personal verdict on an unnamed idea makes people ask what.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.