15:27FC 26, But Ronaldo Is TINY!
Save referenceExpectation Violation
It looks daft and fun. Ronaldo, a player everyone knows, stands 6 cm tall next to a Champions League ball that towers over him. You know the game and you know him, so you click to see how he could possibly play.
'FC 26, But' promises the game fans know with one silly change, and TINY names the change while leaving the exact size for the thumbnail.
6 CM puts a number on TINY, the huge ball beside him shows what that means, and his red United kit makes him easy to spot at feed size.
When you can change one rule of something your audience knows well, name the thing and the twist in the title. Put the exact number on the thumbnail beside a familiar object that shows the scale.
Change one rule, then show the number against something familiar.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.