17:44The Reusable Water Bottle Trend is DEAD
Save referenceIdentity & Self-Relevance
Plenty of people own this exact bottle or one like it, so 'dead' is about something they bought. The gravestone-style RIP and dates are tongue-in-cheek. You still want to know what killed it, and whether yours is now out of date.
'Trend' makes it about the craze rather than one brand, so owners and people who never joined in both have a reason to click.
The bottle its owners know on sight sits alone on plain grey behind a red RIP banner, and the dates add a lifespan the title leaves out.
When a product or habit your audience bought into is fading, show the exact item they'd recognise, marked like a gravestone with the years it lasted. Let the title declare it over, and save the why for the video.
Declare their favourite thing dead, and they'll want to know why.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.