8:35How to Breathe so Running Feels EASIER!
Save referenceDesired Outcome
The left runner is bent double and gasping, which is how many runs end. Small red and blue marks by each mouth show the change is in the breathing. ACTUALLY WORKS speaks to runners who've tried breathing tips before and felt no difference.
'Breathe' is something every runner already does, so the fix sounds free and instant, and 'Feels EASIER' promises comfort rather than speed, which suits everyday runners.
The red and blue marks by each mouth tie the change to breathing, though the leaner, shirtless model on the after suggests a bigger change than breathing gives.
When your fix is something nobody can see, like breathing or tone of voice, mark the part of the body it changes in both the before and the after. Let the thumbnail text answer the viewer's doubt.
Mark where the invisible change happens.
What to avoid copying
Don't use a leaner, different model for the after, because it promises a body change that breathing better won't give.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.