8:2820 SMARTEST Moments in Football History!
Save referenceCuriosity Gap
The keeper is standing outside his own goal while Messi lines up the shot. It looks like a mistake, yet the title calls it smart, so what's the trick? The 1% and 99% split hints at the odds and explains nothing.
'SMARTEST' makes you read the empty goal as a plan rather than a blunder, and 'in Football History' promises the best examples from any era.
Messi's striped 10 from behind is recognised instantly, the yellow arrow singles out the keeper standing where he shouldn't, and the red and green goal splits the choice in two.
When your example looks like a mistake but is really a clever move, show it frozen just before it plays out. Mark the odd detail with an arrow, and let the title tell viewers it's smart.
Show what looks like a mistake, and call it smart.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.