8:44STOP Standing on One Leg After 60 – Do THIS Instead
Save referenceCuriosity Gap
Standing on one leg is the balance exercise over-60s usually get told to do. Here Will, a physio, does it with a grimace under THIS WON'T WORK. The title's 'Do THIS Instead' keeps the better exercise hidden, so you click to find the swap.
'After 60' tells older viewers this is about their body specifically, and 'Do THIS Instead' promises a replacement, so they aren't just told to stop.
The arrow points down at the raised leg and his grimace says he doesn't rate it, so you know exactly which habit THIS WON'T WORK is aimed at.
When your audience was told to do something that works less well than they think, show yourself doing it with an arrow and a clear no. Keep the better option out of the thumbnail and promise it in the title.
Show the advice they were given, then hide the replacement.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.