10:08These 3 Fruits Will Fix Your Blurry Vision While You Sleep
Save referenceDesired Outcome
Blurry vision is worrying, and fixing it by eating fruit while you sleep sounds like no effort. The split eye goes from red and blurred to sharp, with a doctor pointing at the clear one. EAT THESE 3 holds back which fruits, so you click.
'While You Sleep' removes all the effort, and 'Fruits' makes the fix sound natural and easy to buy, which is what a worried viewer hopes to hear.
The blurred, red eye beside a sharp, clear one shows the promise at a glance, and a doctor pointing at the clear eye makes it look like medical advice.
When your fix is simple and the problem is visible, show a split of the problem and the result with your finger on the good side. Ask the problem as a question and hold back the answer.
Ask about the problem, show it fixed, hold back the fix.
What to avoid copying
Don't promise that food fixes a medical problem like blurry vision overnight, since an unchecked health claim can put people off seeing a doctor.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.