The row of icons along the bottom hints at the seven changes without revealing any of them. A new MacBook owner wants to begin properly, and the answers sit just beyond reach. He holds the laptop like the process is about to begin.
How the packaging works
Title
The title promises seven first steps for a brand-new machine.
Thumbnail
The thumbnail hints at the steps with a row of unnamed icons.
Remix this
Use this when your video is a short list of first steps. Hint at the list with small visuals rather than spelling the steps out, and aim it at people who just got the thing.
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