11:04Mistakes but they get increasingly more Dumb
Save referenceExpectation Violation
Ronaldo is lining up a shot, and the keeper is off to the side kicking a red ball. The goal is empty, and 99% says it's as good as in. It's daft, and you want to see how the keeper ended up there.
'Increasingly more Dumb' promises each clip beats the last, so if this is where it starts, you want to see how bad it gets.
The yellow arrow points at the red ball the keeper is kicking, so you get the whole mistake at a glance, with Ronaldo in red about to punish it.
When your topic is mistakes, show one caught just before it costs someone, with the person who'll profit from it in the same frame. Let the title promise that each example gets worse.
Freeze the mistake a second before it costs them.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.