8:20Avoid THESE finishing mistakes AND SCORE MORE
Save referenceExpectation Violation
If you play, the top corner is the finish you picture. Here the arrow sends the ball right there under AVOID DOING THIS. The goal is red except two green bottom corners, so you click to learn why low beats high.
'Finishing mistakes' speaks to problem-aware players who keep missing chances, and SCORE MORE is the payoff they care about, stated plainly.
The yellow arrow into a red top corner marks the dream finish as the mistake, and the green bottom corners hint where you should aim instead.
When the move your audience admires most is actually the mistake, show it happening with an arrow and mark it wrong. Hint at the better option in a second colour, but save the reason for the video.
Mark the move they admire as the mistake.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.