11:2811 Minutes To Fix Your Running Form
Save referenceDesired Outcome
If you worry your running form is off, this gives you numbers. Lines on the leg show where to look, and the angle drops from 83 to 37 degrees. You don't know what that angle measures yet, and 11 minutes sounds quick to fix.
'Fix' tells problem-aware runners their form is broken, and 11 minutes is about the video's own length, so the fix is as short as watching it.
The lines and circle on the knee show exactly what changes, and the falling number reads as progress even before you know what it measures.
When your fix changes something you can measure, draw it on the body and put the before and after numbers beside it. Use the same person on both sides so the change looks honest.
Draw the change on the body and number it.
What to avoid copying
Don't put a fitter, shirtless model on the after side, because it suggests a body change that fixing your form won't give.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.