10:14iPhone 8: A Photographer’s Review
Save referenceIdentity & Self-Relevance
The lake, the pines and the held phone promise a real camera test out in the wild, which is just what a photographer wants. The wasted part is the giant text, as iPhone 8 repeats the title. The scenery was already doing the selling.
The title names the phone and the photographer's angle on it.
The thumbnail places the phone in a real shooting location.
When you review a product for a specific craft, shoot the thumbnail inside that craft's world. Spend any text on your verdict or a result, because the product's name already lives in the title.
Review thumbnails should show the craft, not the name
What to avoid copying
Do not repeat the product name in the image. The title already carries it, so give that space to a verdict or a sample shot.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.