16:58I Lost 43 Pounds in 75 Days — Here’s What I Did
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Justin looks like a regular guy, not a fitness model, so if you're overweight you see yourself on the left. By day 75 his face is slimmer and his belly is much smaller. Under three months feels doable, so you click for what he did.
'43 Pounds in 75 Days' puts a big result on a short clock, and 'Here's What I Did' promises his actual routine rather than general advice.
The before is made to look worse, with a frown, a tight pink shirt and a darker background, so the brighter, slimmer day 75 looks even better.
When you have a real before and after with a time frame, label each side with the day number and keep the result for the title. Make the before look as bad as it honestly was.
Label the before and after by day, and keep the method hidden.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.