8:49Every Time You Score, The Ball Gets SMALLER!
Save referenceStakes & Tension
The rule is a bit bananas. Every goal shrinks the ball, from one nearly as big as him to one the size of a golf ball. The arrow sliding into red says scoring gets harder, so you click to see how far he gets.
'Every Time You Score' makes success the problem, since each goal makes the next one harder, and it's phrased like a game you could play with your mates.
Bright primary colours carry it, red shirt against blue keeper and purple balls on green grass, so it pops in the feed, and his shocked face sells the fun.
When you can turn a skill into a rule that gets harder every round, put the rule in the title and show every stage in the thumbnail, from easy to absurd.
State the rule, show every stage, hide where it breaks.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.