10:09How To Run Longer Without Getting Tired
Save referenceDesired Outcome
If you run, you know the moment on the left, bent double with your hands on your knees. On the right, the same runner is upright and still going. 'Without Getting Tired' is exactly what you want, and nothing shows how Ben got there.
'Without Getting Tired' names the thing that stops problem-aware runners, and 'Longer' promises more distance rather than more speed, which suits everyday runners.
The before shows what tired really looks like, hands on knees and head down, and the same man running upright makes the change obvious at feed size.
When your fix removes a feeling your audience knows, like tiredness or nerves, show the moment it hits as the before and the same person past it as the after. Keep the how out of the thumbnail.
Show the moment they give up, then show them past it.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.