17:47Security Risks Hotels DON’T Want You To Know (+ How To Fix)
Save referenceLoss Avoidance
Most travellers never look at the gap under a hotel door. Here light pours through it, a red arrow points at it, and he holds up a hand to stop you. The title calls it a security risk without saying why.
'Hotels DON'T Want You To Know' makes it feel like insider knowledge, and '+ How To Fix' reassures worried travellers there's a simple answer.
It points at something every traveller has seen but never questioned, the lit gap under the door, and his stop hand turns ALWAYS CHECK THIS into a warning.
When your audience faces a risk they've never noticed, point at the ordinary thing where it hides and tell them to always check it. Leave out why it's dangerous, and promise the fix in the title.
Point at the ordinary thing and call it the risk.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.