34:05You Only Need 3 Shots to play great golf
Save referenceDesired Outcome
Golf tips usually give you more to practise. 'Only 3 Shots' says you can drop most of it and still play great golf, which is a relief if you're swamped with advice. Nothing says which three, so you click to find out.
'Only' removes the burden of learning every shot, and 'great golf' is a bigger promise than fixing one part of your game.
LESS IS MORE sits on open grass beside his full backswing, so it reads at feed size and backs up the title's promise without naming the three shots.
When your advice cuts a big skill down to a few essentials, put the small number in the title and a short line saying less is better in the thumbnail. Keep the essentials themselves for the video.
Promise less to learn, and hide which parts stay.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.