If you're over 60, you've probably been told to squat for stronger legs. BETTER THAN SQUATS says there's a move that beats it. Will is holding a chair, so it looks safe enough to try at home.
How the packaging works
Title
'Rebuild' tells older viewers the strength they've lost can come back, 'After 60' names who it's for, and ONE keeps it to a single move.
Thumbnail
Squats are the leg exercise everyone knows, so beating them reads instantly, and the chair in his hand tells older viewers the move comes with support.
Remix this
When your audience has been told one standard exercise or method is the answer, name it in the thumbnail and say yours beats it. Show your version being done with whatever makes it feel safe or easy.
The transferable lesson
Name the method they know, then say yours beats it.
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