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Every Shot, the Goal gets SMALLER thumbnail26:09

Every Shot, the Goal gets SMALLER

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What to study

Stakes & Tension

It's a daft rule. Every shot bricks up more of the goal, and the thumbnail jumps to the end, with just 1% left in the top corner. The yellow curve says he's going for it, so you click to see if it goes in.

How the packaging works
Title

'Every Shot' means even a miss shrinks the goal, so pressure builds with every attempt, and it's a rule you could try with your mates.

Thumbnail

Orange bricks fill the goal except a green 1% gap in the corner, and the yellow curve into it shows how precise the last shot has to be.

Remix this

When you can turn a skill into a challenge that gets harder with every try, state the rule in the title. Show the hardest stage in the thumbnail, with a number for how little room is left.

Make this prompt yours

Add your video details, then paste the prompt into your own AI chat.

Leave anything blank, and your AI will ask for what it needs.

Read the prompt
Every Shot, the Goal gets SMALLER thumbnail

Your browser can only copy text, so drag this thumbnail into your AI chat too.

The transferable lesson

Show the hardest round, and let them wonder if it's possible.

NicheFootballComedyChallenges & Stunts
FormatChallenge
Click driverStakes & TensionScale & Specificity
Visual signalUnusual ObjectSupporting TextPhotographySaturation Contrast
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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