29:20We Hit A Softball Until The Cover Came Off
Save referenceCuriosity Gap
A brand-new softball sits beside one burst open with its stuffing spilling out. Most people have never seen inside one, and it's oddly satisfying. The title tells you it broke, so the only question left is how many hours X is.
'Until The Cover Came Off' tells you the ending, and 'We Hit' makes it a hands-on challenge you want to watch play out.
Two lime-yellow balls on black, one new and one burst open, tell the story at feed size, and 'Hour X' makes the time between them the thing you want.
When you've pushed something until it breaks, whether a tool, a product or a routine, show it new beside it wrecked. Label the start and hide the end point with an X, so the time is what they click for.
Show new beside wrecked, and hide how long it took.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.