'Good Player' is a bar casual players can picture reaching. The thumbnail shows one simple move, a sole on top of the ball, under Do This. It looks easy enough to try yourself, so you click for the other nine.
How the packaging works
Title
'Good Player' sets a bar lower than pro that casual players believe they can reach, and 10 sounds like a checklist to work through.
Thumbnail
Do This and the arrow land on one basic move, a sole on the ball, so the first skill looks simple enough to copy.
Remix this
When your audience wants to be competent rather than elite, promise 'good' in the title. Show one basic move clearly with a short command and an arrow, so the first step looks doable.
The transferable lesson
Promise good, not pro, and show a first step they can do.
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