![I Tested The $99 FITBIT AIR for 2 weeks [In-Depth Review] thumbnail](https://i.ytimg.com/vi/FG8qWlEeNm8/maxresdefault.jpg)
21:04I Tested The $99 FITBIT AIR for 2 weeks [In-Depth Review]
Save referenceTimeliness & Exclusive Access
With a new gadget, buyers want to hear from someone who's actually lived with it. Two weeks is long enough to get past first impressions. The thumbs up gives away Mike's verdict, so you click for the detail before spending $99.
'$99' puts the price where buyers can weigh it straight away, and '2 weeks' with '[In-Depth Review]' says this goes past an unboxing.
The thumbs up gives away a positive verdict and shows the band on a real wrist, though 'Fitbit Air' and '2 Weeks Later' mostly repeat the title.
When you review a new product people are weighing up, show it in use with your verdict as a gesture. Keep price and test length in the title, and give the thumbnail text a different job.
Buyers of new gear click for someone who's lived with it.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.