32:0820 Underrated Caribbean Islands You NEED to VISIT Instead of Punta Cana
Save referenceCuriosity Gap
Punta Cana is the Caribbean trip most people have heard of, so 'instead of' reaches holidaymakers weighing it up. The map crosses it out and ticks five spots without naming them. You see roughly where they are, but not which islands.
'Instead of Punta Cana' borrows a name holidaymakers already know to make 'underrated' mean something, and 20 promises a real choice rather than one pick.
The red cross on the famous resort and green ticks on five unnamed islands turn a map into a verdict, and yellow land on deep blue reads as the Caribbean.
When your audience's default choice is a famous option, name it and cross it out on a simple map or chart. Tick the alternatives without naming them, and let the title say how many there are.
Cross out the famous choice, and tick the ones they don't know.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.