23:19If YOU Take Vitamin D, You NEED To Stop!
Save referenceLoss Avoidance
Lots of people take vitamin D because they're told it's healthy. The title says stop, and the thumbnail puts a man taking a pill beside a man on oxygen in a hospital bed. If you take it, you want to know what the link is.
Below this channel's typical views. Included as a creative reference.
'If YOU Take Vitamin D' picks out a huge group by a daily habit, and 'NEED To Stop' tells solution-aware viewers that their health fix is the problem.
The tick over a man taking his pill and the cross over a man on oxygen suggest where the habit leads, and 'they don't teach this' makes it sound hidden.
When your audience does something daily because they think it's good for them, and you have solid evidence it can backfire, name the habit in the title with 'you'. Show the habit and the consequence side by side.
Call out their healthy habit, then show where it could lead.
What to avoid copying
Don't copy the blanket 'stop taking it' health warning or the hospital-bed image unless your evidence really backs it, because it frightens people about a common supplement.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.