13:05America's Giant Trees Are Coming Back
Save referenceCuriosity Gap
The old photo shows a man dwarfed by a trunk, a giant from another era. 'Not Extinct' says trees like this were thought gone. The title and thumbnail never name the tree, so you click to learn what it is and how it's coming back.
'Coming Back' makes it good news about something lost, and 'America's' tells US viewers these were their trees without giving away which species.
The old sepia trunk runs off the top of the frame, and the arrow points to a tiny man at its base, which shows how big these trees grew.
When your story is about something people thought was gone, show an old photo of it at its biggest with a person for scale. Say plainly that it isn't gone, and keep its name out of the packaging.
Show what was lost at its biggest, then say it's back.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.