36:50How Just One Mistake Changed NBA Finals History
Save referenceCuriosity Gap
NBA fans know both players on sight, and the arrow points straight at Wembanyama's forearm in Towns's face. The title calls it one mistake that changed the Finals. You can see the mistake, but not what it cost or who it helped, so you click.
'Just One Mistake' next to 'NBA Finals History' sets a tiny cause against the biggest stage, and leaves open whose mistake it was and what it changed.
The red arrow on the forearm in Towns's face shows exactly what THIS means, so fans spot the moment at feed size before they read the title.
When one moment decided a big outcome in your field, show that moment with an arrow on the exact action. Let the title set the small cause against the big result, and keep what followed for the video.
Show the one moment, and hide what it cost.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.