11:06Every Time You Score, The Football Gets WORSE!
Save referenceStakes & Tension
Every goal swaps the ball for a worse one, from a normal football to a battered one, a cube, then a spiked metal ball. The boot about to strike the spikes makes you wince. You click to see how far the game goes.
'Every Time You Score' turns each goal into a punishment, and WORSE leaves room for the thumbnail to show just how bad the ball gets.
Four balls in a row, each worse than the last, read left to right, and the red boot about to strike the spikes shows the next goal will hurt.
When you can turn a skill into a rule that gets harder every round, line up each stage left to right in the thumbnail. End on the most absurd stage, just about to happen, and leave the text off.
Line up every stage, and freeze on the one that hurts.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.